据介绍，凯文·梅耶尔将负责TikTok、Helo、音乐、游戏等业务，同时负责字节跳动全球职能部门（不含中国），包括企业发展、销售、市场、公共事务、安全、法务等。原TikTok总裁Alex Zhu，将转任字节跳动产品与战略副总裁，负责公司战略和产品设计。与此同时，TikTok全球各国家和地区现负责人当前职位不变，将继续履行原有职责，向凯文·梅耶尔汇报。

According to reports, Kevin Mayer will be responsible for tiktok, Hello, music, games and other businesses, as well as global functional departments (excluding China), including enterprise development, sales, marketing, public affairs, security, legal affairs, etc. Alex Zhu, former president of tiktok, will be transferred to vice president of product and strategy, responsible for the company's strategy and product design. At the same time, the current position of the current head of tiktok countries and regions remains unchanged, and will continue to perform the original duties and report to Kevin Mayer.

张一鸣表示：“字节跳动创立之初，就有服务全球用户的理想。经过不断努力和创新，我们的产品正在丰富全球数亿人的生活。世界各地的人们都在通过我们的产品获取信息、发掘灵感、建立联系、传递希望。Kevin的加入，将给我们带来他在全球业务方面的成功经验，帮助我们继续打造世界级的管理团队。我期待与Kevin一起工作，继续推进公司全球化发展。”