Facebook正在继续进行媒体攻势,试图迫使苹果停止在平台上限制广告追踪的计划,并推出了一个新的子网站,与小企业主对话,抨击iOS 14中的广告追踪保护。Facebook商业页面上的征文活动号召读者"说出你的故事"。
Facebook is continuing its media offensive, trying to force apple to stop its plans to restrict advertising tracking on the platform, and has launched a new sub website to talk to small business owners and attack the protection of advertising tracking in IOS 14. The campaign on Facebook's business page calls on readers to "tell your story.".
小企业主可以下载一个包含框架和社交媒体图像工具的工具包,以帮助表达他们对苹果广告追踪决定的看法。
iOS 14推出的新功能将于2021年初生效,苹果表示,开发者必须实施这一改变,否则将面临被驱逐出App Store的命运。用户将自动选择退出广告追踪,然后会有一个对话框提示用户是否愿意选择加入。改为选择加入,并在用户面前放置一个选择对话框,可能会导致广告追踪限制功能的大量采用。Facebook认为这将直接影响其未来的收入。
Facebook的小企业博客建议,小企业主应该在社交媒体表达自己的不满和对收入的影响。帖子说,要收集每个人的故事,并向更多认识的和不认识的人宣传,以共同对抗苹果即将到来的行动。"为受苹果更新影响的数百万小企业发声"。这一线上活动与Facebook针对苹果打出的线下整版报纸广告相呼应。
Facebook's small business blog suggests that small business owners should express their dissatisfaction and impact on income on social media. The Post said that we should collect everyone's stories and publicize them to more people we know and don't know, so as to jointly fight against Apple's upcoming action“ For the millions of small businesses affected by Apple's update. The online campaign echoes Facebook's full page offline newspaper ads targeting apple.